Why do digital files cost so much when USB or CD is inexpensive?
I get asked this question from time to time, but often enough that I feel I should explain.
I don’t sell all of the digital files/images from a session on a USB/CD for £100. I understand that there are photographers that do, and I’m sure they have their reasons, but I would like to talk about why I do not and why it is an investment to get some, or all of the images from your newborn session on a USB.
To give you a little background information about me, I have worked all of my life. I have always studied hard to improve myself to be the best I could be in what I do. I am no different now that I am a full time professional newborn photographer. Previously I had been in industry for over 30 years, 15 years in financial services and 15 years in IT. I embarked on my final career of being a professional newborn photographer in 2014 after being a part time photographer for many years prior to that. Chumba Newborn Photography Ltd is a full time business and like any other full time business, certain standards are required to be maintained.
I’m not a photographer who decided to set up shop overnight to make some extra “fun money”. I have a family to support and provide a quality service to my customers. While the work that I do is from my home, I have invested considerably in the studio facilities that are used to provide a specialist newborn baby environment. Professional development of newborn images requires expensive software and equipment whilst online galleries and safe cloud storage of these precious baby images also needs to be paid for. I am priced so that I can not only cover all of these operating and product expenses, but also pay myself a wage after Tax and National Insurance.
I have trained to know how to safely pose a newborn so that the finished shot is a work of art, not just your baby thrown on a blanket with no thought to body positioning, angle, and lighting. I provide quality props, professional lighting and top quality camera equipment so that your images will not only be beautiful, but will also be of exceptional quality. You aren’t paying for the USB, you are paying for the art that is on it and all the time and money invested to be able to produce this art.
When you are presented with your online gallery, the images have all been individually edited and retouched so that they are beautiful. The digital files you purchase of your newborn baby are ready to be printed. They are checked for colour, sharpness, contrast, and exposure so that while they might be hung on the nursery wall, they could also hang in an art gallery. When you have these digital files, you have the ability to print them as many times as you would like for yourself, for family, for friends, etc. You can print canvases, make albums, large prints, small prints, make announcements, cards, your opportunities are endless. They are the price they are because you have them forever in the digital format, where as when you purchase a finished product from me, yes you are getting a quality piece of art, but it’s one item that can’t be printed over and over. Think about the day when your baby is all grown up and is getting married, and then eventually have children of their own. How wonderful it will be to be able to see these newborn baby images then.
When doing your research on which newborn photographer to choose, please don’t compare on price. There will always be cheaper options, you only get one chance to capture them while they are this new, tiny and beautiful. New babies quickly change and are usually only able to be artfully posed in the first few weeks. Make sure you are comfortable with your choice. I would recommend visiting them and where they will have the shoot before booking and don’t forget to book your choice early to make sure they are available for you newborn baby.
When you think about the cost of newborn photography, remember these images are something you will have forever, unlike a new pushchair, cot, iPhone or tablet that will be outdated in a few years. You will look back on those first few weeks of your baby’s life and barely remember much apart from the lack of sleep, but having professional newborn portraits will capture all of the beautiful little things you want to remember forever. Don’t miss out, it is well worth the investment!
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