Professional Newborn Photography Pricing and Costs

November 11, 2015  •  Leave a Comment

One of the first questions that I get asked as a newborn photographer is "How much do you charge and what do I get?"  A good and simple answer is virtually impossible to give.  How long is a piece of string and what do you want it to do?  We always recommend coming into the studio before you book to make sure that we can provide what you want and to answer any questions you may have.  We can then give you a far better idea of what your newborn photography experience cost will be.  To help explain how we get to the price that we charge I have described below the normal things that are taken into account. Photographers who do not take these things into account will find it hard to be in business for any length of time.

Before a customer even gets into the studio the professional newborn photographer has already invested in the art work that will eventually be produced. 

Expenses which can not be attributed to a single client and are ongoing:

Electricity, building, contents & equipment insurance
Website hosting and maintenance
Land line or mobile phone (rental and calls)
Editing Software
Book keeping & accountancy
Public liability insurance
Car insurance (deliveries, collecting from suppliers, driving to training and trade shows)
Professional development (include training)
Office stationery, marketing materials ; business cards, brochures etc
Equipment; camera, lenses, annual camera service, lights.
Props & backdrops and sample products

Costs we can allocate to specific session:

Direct costs, Heating/light, specific props, refreshments, washing, online gallery, and of course the actual products

Then there is our time:

Communicating prior to the shoot, emails, calls, messages, confirmation, (1 hour)
Session prep. Choosing props and backdrops, cleaning and prep of studio/work area (1 hour)
Session (up to 4 hours in the case of a newborn)
Aftermath – tidying of studio and washing soiled props (1.5 hours)
Image selection (1 hour)
Digital development of images (5 hours)
Backing up images, posting sneak peek (1 hour)
Prep for viewing (1 hour)
Viewing session (1 hours)
Product selection and ordering (3 hours)
Uploading images for print (1 hour)
Burning to USB (20 min)
Checking products (30 min)   

Keeping the business going:

Attending networking events, social media, administration, website maintenance, blog, book keeping and research

Not forgetting the time just looking at the beautiful images that make us all so,    ........ happy.

Smiling happy newborn baby HappyHappy face


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